BET Experience Live in L.A.

BET Networks and AEG announces that the world’s largest beverage company, Coca-Cola®, is to return as presenting sponsor to BET Experience at L.A. LIVE. The four day festival will feature celebrity greats such as Kevin Hart, Nicki Minaj, Ice Cube, Snoop and Kendrick Lamar, to showcase the best in music, comedy concerts and other entertainment, at the FREE fan festival, including “106 & PARK” tapings, seminars and celebrity appearances.

“We’ve enjoyed a great partnership with BET for six years and have focused on creating refreshing experiences for our fans,” said Lauventria Robinson, Vice President, Multicultural Marketing, Coca-Cola North America. “Our return as presenting sponsor of the BET Experience at L.A. Live gives us more opportunities to engage attendees during one of the biggest music festivals of the summer.”

On Saturday, June 27th and Sunday, June 28th, Coca-Cola will bring Coke® Zone to the LA Convention Center, with a taste of the hottest new trends. Additionally, Coca-Cola will be the presenting sponsor of the “106 & PARK” stage on Saturday, June 27 at 3pm PST which will air live on BET.

Fans will also have a chance to be in the spotlight, as the Coca-Cola brand will host a contest which will give lucky consumers the opportunity to win a free trip to Los Angeles to present the “Coca-Cola Viewer’s Choice Award” at the “BET AWARDS”and $2,500 in cash prizes with #BETInstaStar. Fans will post videos on their personal Instagram pages, explaining what makes them a star with the hashtag #BETInstaStar for a chance to win. The contest begins on May 1, 2015, for more information visit BET.com/InstaStar.

Sprite will sponsor Hip-Hop night at the STAPLES Center on Saturday, June 27, as part of the partnership. Sneaker fans will also have a chance to preview the latest footwear fashions with SneakerCon. Sprite is the presenting sponsor of the Sprite Sport Court which will host a Slam-Dunk Exhibition by the Sprite All-Star Dunkers and the much anticipated celebrity basketball game. Sprite, also, returns as the presenting sponsor of the “BET AWARDS” radio broadcast center which hosts 32 of the nation’s top urban stations. #BETAWARDS #BET #Sprite #106&Park #AEG #FuzionzMagazine #BETNetworks #CocaCola @BET @FuzionzMagazine @BET @StaplesCenter @106&Park @BETAwards